The Saskatchewan Rush phenomenon continues to astonish.
The National Lacrosse team continues to grow in popularity. It sure didn't hurt to come to Saskatoon from Edmonton as defending league champion and repeat in its rookie run at SaskTel Centre and continues to contend.
Saskatoon's perfect storm in sports entertainment is a mix of musically enhanced continuous action on the floor, along with a pleasing promotional package.
An 18-game season featuring mostly Saturday night home games creates instant demand for the nine SaskTel Centre dates and allows the team time to give each of those nights event style attention.
The Lacrosse crowd is much different than the navel-gazing hockey crowds with closet coaches in every corner. Rush fans seem to just want to go to the rink and have fun.
The players who are amazing athletes that work their day jobs all week and fly wherever to play on the weekends are dedicated professionals who will never sign seven-figure contracts.
The Rush front office and hockey operations department is taking nothing for granted with the goal to recapture the Champion's Cup. So Saturday night's season opener against New England should mark the beginning of what will be another memorable season in Saskatoon's "Not so Little House of Pro Lacrosse on the Prairies".