The CFL is probably downright giddy about Toronto's 27-24 Grey Cup victory over Calgary as the big smoke is the marketing hub of the country and has the potential to have a positive boost to the league's prosperity.
However, if CFL head honchos want to hone in on Toronto's tricky win on Sunday's snow-capped field in Ottawa, they better move quickly.
The attention span of the Toronto sports fan is tantamount to a puppy seeing a squirrel on its daily walk. Long gone are the days when terrible Argo teams could draw 40-thousand fans to equally terrible Exhibition Stadium.
Those were the pre-Blue Jay days which have now been saturated even further with the soccer types at Toronto F-C who are the top tenants at B-M-O Field and on the brink of advancing to their second straight M-L-S Final.
And there's that other team, the Leafs, whose relevance is racing with a return to respectability and maybe even Stanley Cup contention.
Chances are, the Argos will be raising their Grey Cup banner at a 2018 home opener with a lot of empty B-M-O Field seats disguised as football fanatics.