In 1952……that’s right, I said 1952…..Billboard Magazine, which still publishes the Top 100 music charts today, which by the way, are based solely on radio airplay, declared, “Radio is dead. With the Lone Ranger and Jack Benny gone to TV, bye-bye radio”. Obviously, unlike the 1979 song, “Video Killed the Radio Star”, the medium did not die and remains very popular with 90% of Canadians listening to radio every month and nearly 2/3rds saying they still discover new music through listening to the radio.
We also look around and see piece after piece about how newspapers are nearly dead. Side note: I still read the paper. I just saw an article out of the States that showed Americans are cancelling traditional paid tv services delivered via cable, telco and satellite with a 33% increase over 2016 in cord-cutters projected by the end of 2017 and the number of what they call cord-nevers, younger audiences who have never subscribed also increasing. I believe the three traditional media, radio, television and newspapers, complement each other and have their place. Obviously I have a vested interest in promoting the fact that my medium is alive and well in 2017 and every so often I believe it necessary to point out any misconceptions about radio that arise due to misleading headlines and articles that often reflect the opinions of writers who haven’t done their homework.