It’s the middle of November and we’re inching closer to hearing Christmas holiday music on the radio. Every year starting on December 1st, most radio stations begin slipping in seasonal tunes throughout the day. Ours start with about one song per hour and gradually increase the frequency until we are at 100% on December 24th. I know there are some folks who would like to hear more Christmas songs earlier and some who want less but we do our best to please as many listeners as we can. I saw the result of a survey about the popularity of Christmas music last week.
It’s a U.S. survey but Canadians are much like our American counterparts as far as musical tastes are concerned. Nielsen Music reports that holiday music continues to grow in popularity, which may surprise some people. Christmas tunes are rooted in what we consider to be the classic era of the genre, the 1950’s and 60’s, but surprisingly enough the report found that more than a third, 36% of Christmas music fans are 18-34 year-olds, Millennials. They are followed by 35-54 year-olds, Gen X, at 31%, while Boomers and beyond, age 55-plus, made up just 25% of fans in the category. Some of the most popular Christmas tunes on radio? How about 1970’s Feliz Navidad by Jose Feliciano? Then there’s 1962’s Rockin’ Around the Christmas Tree by Brenda Lee, 1965’s A Holly Jolly Christmas by Burl Ives, 1962’s Jingle Bell Rock by Bobby Helms, and of course 1944’s White Christmas by Bing Crosby. That’s great. It makes me think there’s hope for the younger generations yet.