An entrepeneur from southwest Saskatchewan hopes an appearance on the CBC show Dragons' Den opens new doors for her gourmet mustards.
Val Michaud with Gravelbourg Mustard made her national TV debut on December 8th.
Michaud pitched her company and its nine different types of mustard---german, french, Saskatoon berry, cranberry, garlic, jalapeno, cajun, beer and honey dill. There are also dry formulations that are packaged as powder or seed.
These mustards can go on more than just hot dogs and sandwiches.
"We can use it as a rub on your raw meat. You can add it to salad dressings or a barbeque sauce. You can add to macaroni and potato salads. There are so many options. People are getting outside of the box and experimenting."
Michaud did some of her own experimenting and made a ''mustard martini," which was well received by the Dragons.
Her presentation produced an offer from one of the dragons, Manjit Minhas, a co-founder and co-owner of Minhas Distillery and Winery.
"We are still in negotiation right now, but I made a deal. She offered me $100,000 for 45 per cent (equity in the company).
Approximately half of the deals reached on Dragons' Den are actually completed, but even if things fall through, Michaud says it has been a great experience.
"There are many retailers wanting a photograph of myself serving mustard martinis to the Dragons because that will boost up their sales as well."