Farmers are being encouraged to wear their plaid shirts on Friday, June 16 as part of a fundraising effort for prostate cancer research.
Plaid for Dad was started three years ago by Prostate Cancer Canada.
"One in eight men are going to be diagnosed with prostate cancer in their lifetimes," says Robin Speer, executive director of the Western Canadian Wheat Growers Association. "Men are often quiet about their health and this campaign spreads awareness about this key health concern."
Speer, who is also Chair of the Saskatchewan Leadership Council for Prostate Cancer Canada, says all of the money will go to research, including work being done at the University of Saskatchewan.
"A team is working on treatments for advanced prostate cancer which is very dangerous. The outcomes are improving through better diagnosis, better treatments and better support."
Donations can be made at www.plaidfordad.ca The website also contains personal stories and photos.
Farmers attending Canada's Farm Progress Show in Regina next week (June 21-23) are encouraged to check out the Prostate Cancer Centre's "Man Van"
A free PSA blood test is provided for all men over the age of 40 and takes only five minutes.