Milan has long been the world’s ready-to-wear fashion leader.
Now, dogs are getting in on the Italian city’s sartorial scene with a new line of haute couture for canines.
Dog a Porter, by the Milan brand Temellini, offers clothing custom-fit for different breeds, ranging from the tiny Chihuahua to the stately greyhound. The line includes cashmere knits, nylon bomber jackets with tiny arms, Sherlock Holmes-style capes and lined raincoats.
The capes cost $258, and synthetically filled hooded parkas go for $319, to reflect the extra time it takes to get the fine stitching on the elasticized sleeves just right.
Designer Giovanna Temellini says fashionable dog clothes aren’t just an indulgence. Her luxury outerwear not only protects pooches accustomed to being indoors when they are brought outside, but take into account the builds of various types of dogs, she said.
“For me, a dog is well-dressed only when it has freedom of movement, when it is not constrained,” Temellini said. “It is OK to dress a dog when it is cold, but a dog needs to live his life as a dog. This is important.”
Speaking from personal experience, the designer notes that Ulysses, her longhaired Afghan hound, requires five hours of grooming if he gets wet in the rain. A raincoat prevents the hassle, she said.
Temellini launched Dog a Porter a year ago alongside her 20-year-old eponymous clothing line for women. She opened a boutique in Milan’s chic Brera neighbourhood this week, selling women’s ready-to-wear and canine couture side-by-side.